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Round brilliant diamond sparkling with white and rainbow light on black velvet.
Best diamond cut

The Science of Sparkle: What Makes Diamonds Shine

Diamonds have fascinated humanity for centuries, not just for their rarity, but for their unmistakable sparkle, a radiance that captivates and mesmerises. But have you ever wondered what actually m...

Educational infographic showing the impact of diamond cut on brilliance and sparkle, comparing excellent and poor cuts, with Sparkling Carat branding.
4Cs diamond guide

Why Cut is King: The Most Important of the 4Cs

Discover why diamond cut is the most important of the 4Cs. Sparkling Carat explains how cut impacts brilliance, sparkle, and overall beauty—helping you choose the perfect diamond.